What do you think are the biggest challenges your project is facing right now? *

The problem?
Simple ignorance. Unfamiliarity. Fear. Laziness.  Aversion to working with 'wastes'.  Information assymetry. Myths, disinformation, risk aversion, a Zeitgeist of apathy, disbelief, defeatism, lack of trust, lack of experimentation, systemic patron-client discouragement, bad public policy, lack of incentives, withholding of key information motivated by a desire for profit and personal gain. All psychological, none technological or material.

Question: 

In other words "if it is so damn good, and so damn easy,  why isn't everybody doing it?"

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